I subscribe to the Stan Lee theory on this, which is articulated a little bit on this cover:

Super bonehead mistakes are going to happen, because comic books are made by human beings. But as long as the characters and the stories are interesting and make you care, everything’s fine. It’s not the end of the world, and certainly not a capital crime. (If it was, Stan would have been killed in 1964 when he called the Hulk’s alter ego Bob Banner for three stories.)
And like I said in that other answer, my expectation based on knowing Mark and how he could be led to change his position on something by reason and by example, I expect that if Mark were at Marvel today, he’d have a very different approach to the subject as well. That’s just my opinion–but I think I was a little bit closer to the man than you were.
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