I started Marvel Unlimited in December. I had been using Comixology on my tablet, but MU's flat rate is hard to beat. Today, I own 20 omnibuses and more than a dozen Epic/Ultimate collections. Most are Marvel publications. Some analysts worried that digital would cannibalize print customers. In my case, the opposite was true. MU inspired me to spend more $ on high quality collections. This is anecdotal data, but I suspect there are many others like me.