New Brevoort Formspring
-
Do you ever worry that new and casual readers are being "priced out" by the cost of comic books these days? An average single issue of a comic is $4-$5 now, but those are usually just one portion of one story arc, so readers are looking at a $16-$25 investment just to get one complete story. Is this something that you are concerned with at all and is there anything that can be done to lower prices?
The books cost what they cost because that’s what it costs to produce them at a profitable level–it’s why everybody’s books more-or-less cost the same. So there’s no real way to reduce cover prices apart from publishing at a loss, which isn’t a great business strategy.
But I think that most people coming into the audience these days do so either with collected editions and with digital purchases. And collected editions cost what books cost, so there’s no great sticker shock to the consumer. And the same is true of digital pricing. So I don’t see cost of entry as a tremendous barrier to new readers who are interested.
carlosjdrew liked this nmrosario liked this
nickborelli liked this
brevoortformspring posted this
