New Brevoort Formspring
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Hi Tom :) I was wondering who chooses what classic collections are to be released, and what the general strategy is with them? For example the Amazing Spider-Man omnibuses: It looks to me as if volume 1 and 2 sold well, so I expected a third to be released concurrently with the new film. As the issues have already been remastered for the Masterworks, I would have said a v3 would be a no-brainer for you guys? (and good for people who don't want to chop and change the formats of their collections)
We’ve got a team dedicated to creating our assorted collected editions, and they receive steady and constant feedback from our retailer partners and assorted book distributors.
The reality is that we make choices. There are only so many books that we can make, and so many that we can send through the pipeline at any given point without them all cannibalizing one another. Especially with Omnibuses whose cover price is so large.
I’d imagine that we’d get to a third Spidey Omnibus at some point, but I also see that the third volume of a $99.99 or more book series is likely to sell in far smaller quantities than a first volume. This, I expect, is why we’ve been so slow on that Omnibus collecting the end of Brubaker’s CAP run that gets asked about here frequently. And that’s a genuine concern–we need to be able to sell these books in order to keep doing them,
So between these and various other factors, we make our publishing plan and then see what happens. Sometimes a book does better than expected, sometimes it does work. And we adjust for teh next time.
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