Anonymous
asked:
But if you never use a character, how are you going to know if they're popular? Black Widow got the extra exposure of the MCU and her popularity has hit a high. The same with Hawkeye. They were fairly popular but the potential probably wouldn't have been realized if they hadn't been given some kind of chance with the new solos. Red She-Hulk's solo outsold Captain Marvel (according to an interview with Kelly Sue DeConnick on CBR) so why isn't she appearing anywhere when logic says she's bankable?

This is such a crazy question to me. Clearly we have a very good idea as to how popular characters such as Red She-Hulk are, based on the sales of their most recent titles.

We publish a lot of projects featuring a wide assortment of characters. And not all of them stick.

Also, and I think this is pretty obvious, the sudden spike in interest in the Black Widow and Hawkeye has little to do with comics (though their well-crafted series take advantage of this) and everything to do with film.