I personally have made the decision to not support 3.99 books. I'm torn because I would have loved to read Captain Marvel and Silver Surfer. I've also stopped picking up books that I really enjoyed because they were 3.99. I'm only one person, but that's several books a month that you're not selling because of the price alone. I'm a strong believer that as a consumer, your best voice is where you spend your money and would encourage other people to keep that in mind.