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Does Story trump Cult of Personality? Say you ask writers to pitch for a title. Writer A is a workhorse who has done lots of jobs for Marvel over the years, but his name doesn't carry much Brand Recognition w- fans. His pitch is a unique take that might finally be the Home Run you knew he had in him. Writer B is savvy with social media, so his name on the cover sells comics, & while he is gung-ho, his pitch, though solid, breaks no new ground. Who gets the gig, the unit shifter or the innovator?
Anonymous
You make a fundamental bad assumption in what you propose here, and it’s that somehow Writer B is tricking everybody into reading his or her books. And that really cannot be done. No matter how much of a “cult of personality” somebody tries to establish, if the work stinks, nobody is going to show up.
And in fact, you’ve weighted the argument pretty heavily in your question as well. A workhorse writer with a genius pitch, as opposed to a crafty salesman who has fooled everybody into buying his work. It’s clear where your allegiance lies.
It will be difficult for you to believe this, I’m sure, but 90% of the time, it’s going to be the top writer who has the genius pitch–that’s how they got to be a top writer in the first place. In an instance where that isn’t the case, the best idea wins. But that said, we don’t typically turn to both a top-flight talent and a workhorse and ask them both to pitch on the same thing at the same time–so it’s not as though this circumstance turns up regularly.
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