You guys have been hitting it out of the park with Marvel NOW! I see some q's here asking about why Marvel doesn't reboot. I think it's because the landscape evolves and you can define Marvel by "eras", which keeps Marvel fresh. For instance, books published from Civil War until Marvel NOW! have a very distinctive feel compared to what we've been getting since NOW! Shifting the thematic landscape of the line keeps Marvel from feeling stagnant. Stagnanticity breeds the need for reboots, IMO.