You guys have been hitting it out of the park with Marvel NOW! I see some q's here asking about why Marvel doesn't reboot. I think it's because the landscape evolves and you can define Marvel by "eras", which keeps Marvel fresh. For instance, books published from Civil War until Marvel NOW! have a very distinctive feel compared to what we've been getting since NOW! Shifting the thematic landscape of the line keeps Marvel from feeling stagnant. Stagnanticity breeds the need for reboots, IMO.

Anonymous
I think people just like the idea of a reboot because it’s a very simple idea, and it feels instinctively massive and exciting. At least until month two, when suddenly everything is different and you feel disenfranchised with a bunch of it.