theicecreamsprinkles
asked:
Heya Tom! When you set the price for a book, is it based on anticipated sales, with a book being given a $2.99 price tag when it might not be big hit and the extra dollar off makes it an easier pill to swallow? I mostly ask because I'm impressed Hawkeye is still at $2.99. Sure it's not Superior, but with all the buzz I'm surprised it's still there. Also, maybe I'm a spendthrift but is the market really THAT sensitive to a $1 price difference? Thanks!
We price books based on a whole number of variables, including cost to produce, margin needs for the line as a whole, and so forth. And every dollar is important to the fan that’s spending it. On the other hand, if you look at the titles that sell most consistently at the top of the charts, those tend to be the most expensive ones. So the question of pricing is a complex one. But the difference between $2.99 and $3.99 doesn’t seem to make a significant amount of difference in the sales. You’ll gain or lose a few, but not enough to offset the difference in price.