Anonymous
asked:
"But it was a little bit lost in the shuffle when it debuted, especially given that the MARVEL NOW books rolled out soon after it." Yeah? And who's fault was that? And how come I don't see Red She-Hulk or Dark Avengers getting the same sort of treatment?

Because not every book is the same, my angry, grudge-carrying friend. Because RED SHE-HULK and DARK AVENGERS didn’t get the same kind of response as CAPTAIN MARVEL did, and because consequently we don’t have the same sort of confidence in those properties as properties as we do in CAPTAIN MARVEL. Publishing is about making choices and where you want to spend your finite resources. Just because we do something for one book doesn’t mean that we have to–or should–do it for all books.