"All that means is that we’ll have to work harder to lure you back." I so wish that happens, but, as others have mentioned, I do not think Marvel really cares about long-time buyers. The characters are unrecognizable, the writers seem more interested in how witty there can be or making the most jokes, than telling good stories. The art is really poor on most titles too... Nothing would make me happier than coming back to Marvel, but for now my $100 plus per month goes to DC.