In probably every third Simpsons episode, events occur that should irrevocably alter the characters and their relationships. But every subsequent episode, they’re pretty much back to ground neutral. Now, it’s a slightly different thing, it’s a comedy rather than a serialized drama, but the underlying point remains. Fans of every generation desperately want the characters to grow up with them, but from a publishing side, we also have a responsibility to the generations to come, the generations that will follow, to keep these characters alive and vibrant and in their best condition. That doesn’t mean never changing anything, but it does mean that changes like Spider-Man being married are probably not the smartest ones to make. The Human Torch being married was very much the same, and reversed a hell of a lot quicker.