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  • There are a ton of titles that I would quickly buy if I could but absolutely have to pass on because ive hit my cap on what I can spend monthly on comics a long time ago. Picking up a new series always means giving up another. How do you handle people in this situation marketing wise? Are we not on the table any more when putting out new books when compared to, say , lapsed readers?
    iinviicta

    You are, certainly. But we can’t stop doing new titles because some of our readers may not be able to afford them all. As with everything else in life, you need to make choices and assign priorities as a consumer. And odds are, there’s at least one DC or Image or whomever book on your pull list still taking up valuable real estate that could be spent on another Marvel book. So our best effort is to get you to do just that.

    • October 30, 2013 (9:33 am)
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