New Brevoort Formspring
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"The business downside ... become one large amorphous blob of a brand, and much of what everybody likes about them has been subsumed." This is fair, of course, but I'm not saying that everything has to be completely integrated immediately, or really, ever. A careful insertion here, a smart crossover there. In some ways comics ARE a great way to experiment with this stuff since the audience base is relatively low. 100K instead of millions. It seems like a low risk with potential high reward.
Spoken as somebody that cares about comics. But the Star Wars guys care about movies. It’s not like they don’t license out comics, and oversee them, but their bread and butter is film. So the question becomes, why should they spend time and effort away from their core business in search of a return that really wouldn’t be all that great for them. It’s fine to want things, but from a business standpoint, that doesn’t make a whole lot of sense.
