IDW publishes a great series called Haunted Horror featuring older material so why can't Marvel similarly follow suit? Aside from the Masterworks, Marvel hasn't made a significant effort to reach the masses with reprints of their Atlas-era stories of yesteryear since the early 1970's. If it's done the right way (theme-based, Double-Sized issues, recolored, introductions by yesterday and today's creators) you may have a hit on your hands! Sure the price point would be higher, but well worth it.

Anonymous
I would have to think that the demand for such books would be minimal, and thus sales would be light–not enough to justify doing them. Sorry.