This isn’t as easy a question as it may sound, because the ideas aren’t really anything, it’s what gets done with the ideas that makes a difference. And any ideas I might come up with in the course of working on a story would be in concert with the creative team, so any credit should really fall to them.

Now, as I hire the creative team, putting a particular creator or creators on a particular assignment is something that I could be credited with potentially. But even there, there are often lots of conversations among lots of people internally when there’s an opening, so even those ideas might not be mine alone.

But I will give you one concrete example of a story contribution: I was the one who came up with the notion that, at the end of CIVIL WAR, Tony Stark would be the new Director of SHIELD. That led to a bunch of stories in a bunch of books, and spawned by extension those periods where Norman Osborn and Steve Rogers filled similar roles. But the idea itself wasn’t anything other than an idea–it was the execution of that idea by all of the assorted creators involved then and thereafter that made it either a good or a poor choice (depending on your opinion of those stories.)

Creators get the credit; editors get the blame.