New Brevoort Formspring
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I'm curious about the P&L analysis a new title goes through. Does that mean there's some way of quantifying how much a character is worth? Like if there's a proposed Iceman series, do you somehow attach a dollar value to Iceman? Do you compare him to similar characters that've had series before?
Anonymous
No, it’s not a question of how much a character is worth, it’s an analysis of how many copies a title is projected to sell, and how expensive it will be to produce, to insure that it can meet the necessary operating margin to contribute to the overall health of the division.
evrlvnbluidthng said: Reworking the initial question, does each character have a set “weight” that is used to calculate their specific appeal or impact on the number of issues you expect to sell?
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