Whoever came up with your recent style of teaser (one word, a meaningful font and no context, alongside the creators) really hit a home run. As a reader, it makes you imagine all sorts of possibilities trying to figure it out, and it may even make you more interested in something that you might have otherwise not given much consideration to if you knew right off what the project was. What a brilliant way to draw people in and create interest in a new project. Kudos to your marketing department.