New Brevoort Formspring
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Do you think it's as cut & dried as 'female leads don't sell'? Do you think a hypothetical - Bendis & McNiven 'She Hulk' would sell in big numbers?
I think you can make almost anything sell in the short-term, if you’re willing to commit enormous resources to it. This assumes, of course, that Brian and Steve would remotely be interested in doing SHE-HULK. But even there, that’s not a lock. The equation for success is Characters + Creators + Concept, so less popular characters is a pretty significant factor.
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