New Brevoort Formspring
-
Tom, have you guys ever considered following Dark Horse and Image's model of doing your higher priced books at 3.50 instead of 3.99? I'm sure it'd get some people off your backs a little about the price of books, and it seems to work for these other companies.
Anonymous
Without going into an economics lesson or a lecture on the buying patterns of the average consumer, what I can tell you is that all of the evidence indicates that all Dark Horse and Image are doing by using that $3.50 price point is leaving $.49 on the table with every copy sold. It makes you slightly happier as a consumer, but not to the point where it’s a barrier to purchase.
willforthrill liked this
carlosjdrew liked this rasmusskovlykke liked this
brevoortformspring posted this