I’ve heard this argument time and again, and it still doesn’t hold water. One need only look at the standings for the top-selling comics every month to realize that the majority of the top-selling books cost $3.99 or more, and that many if not most of the $2.99 books wind up floating down in the mid-list, where the loss of that extra revenue makes them much more susceptible to cancellation. As a reader who has to pay for these books, I can completely understand why you wish that they were less costly–that makes perfect sense to me. But in terms of selling more copies, all of the evidence indicates that this simply will not happen–not to anywhere near the quantities you’d need to move in order to offset the lost revenue from the price decrease.