New Brevoort Formspring
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Hi Tom, One thing that I wished Disney would have done after they purchased Marvel would have been lowering your prices. I understand the reasoning behind not lowering prices from $3.99 to $2.99 (or $3.50) on ongoing titles. The relaunching of books during "Marvel Now" with new #1s would have been the perfect place to blow the competition away and capture an even larger market share. With the incentives you knew the new series would sell huge numbers. Maybe sales wouldn't be steadily eroding. JL
I’ve heard this argument time and again, and it still doesn’t hold water. One need only look at the standings for the top-selling comics every month to realize that the majority of the top-selling books cost $3.99 or more, and that many if not most of the $2.99 books wind up floating down in the mid-list, where the loss of that extra revenue makes them much more susceptible to cancellation. As a reader who has to pay for these books, I can completely understand why you wish that they were less costly–that makes perfect sense to me. But in terms of selling more copies, all of the evidence indicates that this simply will not happen–not to anywhere near the quantities you’d need to move in order to offset the lost revenue from the price decrease.
