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It's great that Marvel's films are exposing their mythology to an entire new audience of potential readers, but how do you decide when you need to adjust to be in alignment & when it's fine for the tail to wag the dog? Characters like Captain America were iconic for decades before there were films, & while soccer moms might not have known his origin story, they could certainly identify who he was by his costume. So why change it, & was it the writers, editors or marketing who made that call?
Anonymous
It’s never marketing, so take that one right off the list. Each case is different, but one thing is fundamentally true: a good film is going to influence our creators in terms of their depictions as much as it influences the soccer moms or whomever. In the case of Captain America, that’s a decision that I made–not specifically because of the film, but also because Marvel Now was happening, and years and years of hearing from people about how stupid the buccaneer boots were or the wings on his helmet were. We change the costumes all the time for our characters, so this is nothing new. And if a character like Cap is going to be depicted in another way in every other area–film, licensing, animation, etc–then it does make a certain amount of sense to use that as your guidepost.
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