It’s pretty clear that the films are bringing new people to what we do (and bringing lapsed readers back), but I think most of them are coming in either through book collections or through digital rather than via the typical monthly serialized releases sold through specialty shops. That’s what they’re more familiar with, and what they’re comfortable with, for the most part. And also, like the fans who have been reading all along, some of them go away along the way for a variety of reasons, too.
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