Anonymous
asked:
I appreciate you answering about pricing structure, but am afraid without any additional data it just doesn't make sense to me. For example, if adding a digital copy doesn't increase the price, then why not do it for 2.99 books as well? It might increase their viability without adding any distribution or overhead, right?
Let me take a step back; maybe this will help you to understand the process.
We only began offering the free Digital copy a little over a year ago. Before that, however, we had titles that were priced at $3.99 and titles that were priced at $2.99 depending upon what we needed in order to produce those books and maintain our overhead.
When Digital copies became a thing, we added them to our $3.99 books as a bit of added value, to help take the sting out of the greater price a little bit. But they were $3.99 before the Digital codes were added, and they’d remain $3.99 if we removed them.
I’d imagine that at some point we will start adding Digital codes to everything, including the $2.99 books. But at the moment, this is where we are.