I think the return of Jean Grey was a big shift, as was the return of Elektra before that (people forget that Frank Miller’s second-to-last issue of his original run brought her back to life) and even the resurrection of Thanos, Adam Warlock, Pip and Gamora in the lead-up to INFINITY GAUNTLET. To say nothing of the deaths and resurrections at other companies. That said, it’s not like readers truly believed in comic book deaths completely even when Jean Grey died–there was always a certain amount of cynicism that, say, Gwen Stacy would return (even if only as a clone) and so forth.
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