I think you’ll find over Marvel’s history that Marvel tends to support what works. Marvel supported Monica as Captain Marvel for more than a decade, at the end of which time she wasn’t especially prominent or popular as a character. Then, somebody tried something different with the name. NextWave didn’t come along until another 15 years after that (and probably did more to restore her popularity than any other project) so I don’t think you can really connect those dots in that manner.
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