Anonymous
asked:
i REALLY hope you have learnt from ANAD about over-saturation. something like hellcat could've sold better but you also released 30 other books starring b or c-list characters by non-big name creators. i feel disney owning marvel is a constant crutch for you guys. you can't go bankrupt due to bad decisions like these, there are so MANY similarities between how you operate now and how you operated in the 90s. you're pining all your hopes on a market that won't be there forever.
I don’t think you quite understand our goals or our finances at all here. Every Marvel book needs to pull its own weight, and there are always going to be titles that fall by the wayside. But that doesn’t mean we shouldn’t ever publish anything; it means we should try all sorts of things, and some will work, and some will work for a while, and some will be replaced. We’re a publishing company, publishing things is what we do. And either Hellcat can attract an audience, or it can’t. Neither one will make the building fall down.