New Brevoort Formspring
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Is the number of variant covers for a new #1 issue determined by how much Marvel wants a title to succeed or how well they think it will succeed?
Anonymous
It’s sort of a mix of both, really. Especially where Retailer-specific variants are concerned, those retailers who participate only do so on books that they think there’ll be a strong demand for–which is why there are sometimes many, many Retailer variants on certain titles.
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