New Brevoort Formspring

Tom, I don't understand why Marvel writers attempt to be so secretive only to spill everything in solicits and interviews. Bendis and Humphries (and possibly yourself? I forget) all said "Wait and See" or "wait for the book to come out!" regarding Star-Lady's identity, even though people were saying it was Kitty Pryde for weeks. And now y'all go and straight up say that in the solicits? Why try to mislead everyone the last couple weeks then?