chadldn-deactivated20180917
asked:
Hey Tom, How did Marvel know Spider-Gwen was a breakout character? Was it spike in sales on her issues, general feedback, internal excitement over the character? Just curious about how the decision was made to throw some weight behind her (& made so very quickly). Thanks

All of the above, but primarily the first two. And all, really, in response to her first EDGE OF SPIDER-VERSE appearance, which went through something like six printings–a pretty good indicator that people were interested in the character.