If it was short-term thinking then we’d really be in the soup at this point, as we’ve been running our business the same way for many, many years now. Nobody knows what tomorrow will bring, but if it’s anything like yesterday, then we’ll be doing all right.

We price our books at the price they need to be at in order for us to produce them and to keep the doors open and the lights on. Other companies do as well–and depending on what they are selling and who they have producing the work, they may need to cut down on their cover prices as an inducement to bring readers in the door–the disadvantages of not having Spider-Man. I cannot speak for their business model, I can only speak for ours, though.