New Brevoort Formspring

Although I'm a long time Thor fan, I've been enjoying the current run well enough. However, isn't it misleading to state that the current Thor is selling much better than the classic character without recognizing that this is mostly due to the way you announced the new book (i.e., The View) and the marketing push you've given it especially to non traditional comic book markets? You've never promoted a book featuring the classic Thor anywhere near what you've done with the new book.