geehopper
asked:
Does the fact that cap marvel brings in readers that wouldnt usually buy marvel help it ? It seems like xfactor apeals to die hard fans, where as carol brings in new readers, that then might also pick up an issue of avengers or something. Is that y?

You’re looking for a why that doesn’t exist in the way that you’re looking for it.

CAPTAIN MARVEL performs better across all lines of distribution. So CAPTAIN MARVEL goes on whereas X-FACTOR wraps up shop for the moment. There’s no magic secret to it–one is making its margin and the other one is not.