I don’t think that’s true in either case, actually.
If you’re publishing THE AVENGER, why would you call it anything else?
And the reason you’re publishing it likely has more to do with you also publishing THE SHADOW and DOC SAVAGE and THE SPIDER.
Same thing with using an old paperback title on a CONAN project.
In both cases, precious few people are going to be fooled into buying the thing in any case. The people who will seek them out are more likely going to be readers interested in Richard Benson and Conan, respectively.
I’m happy enough to call out the competition when they do something like this, but I don’t believe this is that.
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