>“Everybody in the world seems to be talking about Event Fatigue, and have been for about as long as I can remember—I was hearing that phrase as far back as CIVIL WAR. Here’s the thing, though: every Event series sells extremely well”
Is that the only criteria left at Marvel to decide whether or not to make a book? Do you think the power of event books is diminished by the fact that Marvel seem to be in an event at all times, or do you think that because they sell well that you should try to do more of them? If money is all that matters to Marvel (let’s face it, it is possible to make great comics and also sell well because Marvel has done it for decades) then perhaps its time to flush out the editorial staff and the creative committee and get a few less jaded, cynical people in there to write and manage your books. Comics are supposed to be fun, and watching you nickel and dime us at every opportunity just because it will sell is beyond disappointing. It’s called restraint. Your stories might have more impact (to the reader, not to your bottom line) if they mattered for more than the 2-3 issues between events. Marvel already makes a lot of money, and by raising the price of your books you are actually depriving your other books of sales. I don’t magically have more dollars each week to buy comics, which means I have to buy less comics.
Oh wait, now you’ll tell me I don’t have to buy ANY comics and you’re exactly right. I’ve dropped most of my Marvel books already and if weren’t for Hickman I’d drop the rest too. Quick, queue up the next meaningless event book with no stakes, no drama, horrible mischaracterizations of your best characters, lazy plotting and super-decompressed middle issues that serve only to set up a final page cliffhanger that is almost totally free of any real drama, and inconsistent art because you’ve gotta move them on to their next 2-4 issue run on another series.
You guys really do make art over there eh? It’s no wonder many of your best creators have bounced to Image to make their own books with better stories. Now if only you could do some of those with the characters you have, too.>
You answer your own question here. We do Event series because they consistently perform well, which indicates that the audience as a whole wants to read them. And every time we do such a story, we work to our utmost to make it as excellent as we can manage.