I think that, if anything, a title that had a huge SPIDER-MAN logo in it was a much larger asset than a title that had HAWKEYE in it. Remember, until this current iteration, Hawkeye was hardly a sales powerhouse.
Glad you enjoyed SUPERIOR FOES. No plans for it to return under some other name, but hopefully you will enjoy Nick’s ANT-MAN. I do take issue with your description of “easy Eisner-bait experimental issues”, as those issues are neither easy to produce nor does an Eisner award really do anything for your sales. You don’t need to knock one book to boost another one. And the hype that you’re talking about comes from you guys, the audience, not from us–if SUPERIOR FOES didn’t get it, it’s because more people were knocked out by HAWKEYE, or whatever else.
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