We can be both sellers and storytellers. If you don’t sell your story, then it doesn’t matter how good it is—nobody will read it.
The teasers that you’re talking about haven’t said anything about anything other than presenting an image and a logo. I don’t know how you can view that as not being about story. Sure, they’re provocative in their way, but they’re teasers—they’re supposed to tease you!
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