>I don’t really get your “simple economics” about comic pricing. I imagine if you were selling 200,000 copies of each book, you could make a profit and keep the price down because of volume. So the real issue is, that many Marvel books simply don’t sell at that threshold. So in order to print, for example, 60 comics a month, Marvel has to accept that many of them are going to sell so poorly that you must charge 3.99 just so you don’t lose money on the overall venture. That is not the reader’s fault. You’re simply following a poor business model that is operating on a very small dedicated audience who will have to pay a premium to keep your doors open. If you could sell more, or print comics that didn’t lose money for the most part, we the audience would pay less. So people are paying to support your business plan, which simply isn’t all that good.>

Guess what? Welcome to the real world, bubbie.

Things cost what they cost. Insisting that we lower our prices to the point where we lose money on everything we publish because you don’t like our business plan is probably not a strategy we’re going to agree with, you know?

One correction, though: all Marvel books make money. When they stop doing so, they get cancelled.