I’m not quite sure how cancelling books that aren’t selling proves Marvel’s greed.
it certainly proves our survival instinct, as publishing books that lose money is a very good way to eventually go out of business.
And you say this as though it’s a new thing. But it’s not. HULK was cancelled after six issues in 1962. Why? Didn’t sell. X-MEN was cancelled after 66 issues in 1969. Why? Didn’t sell well enough.
The bottom line is what keeps us in business so that we can continue to make these stories and continue to entertain you. We can pretend that magic and pixie dust and good feelings will do it, but that’s no more true than it is at your job, whatever that might be.
We’re a publisher. That means that we have to make publishing decisions. And some of those decisions are going to involve the profitability of what we’re producing.
If you build it and the readers don’t come, then it’s time to move on and build something else. And maybe at some future point, the time will be right for HULK or for X-MEN or for whatever.
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