Mr Brevoort, I am wondering how you pick your questions to answer: Do I have a higher chance of getting a reply from you if I am rude, insulting or ask a silly question about a book which has not come out yet, or if I try to think about something clever to ask to a senior editor at Marvel, i.e., someone who could tell me a lot of great insights about the industry? Reading these posts, it feels like all comic book fans are rude, stupid people. It's not like this.
I tend to answer questions based upon my mood and what interests me—and based upon what most people are asking about.
Typically, I try to weight what I answer in favor of questions coming from people who provide a name or a handle, rather than asking anonymously. But just asking a question from a named account doesn’t guarantee an answer. Some questions I cannot answer for one reason or another—spoilers for upcoming stories, or not having the necessary information to hand, or some particularity of our business operation that I am not at liberty to disclose.
I will always happily look for clever, intelligent questions to answer. But often, the rude, insulting ones are just plain easier. I also like to expose that behavior to the sunlight a little bit—makes it tougher to feel good about when fellow fans are telling you you’re behaving badly.
Of late, I’ve been trying to answer more completely, and with a bit more substance. But that too depends on the question, and the amount of time I have on hand to answer.
If I read a question and immediately think of a response that makes me chuckle, it tends to get answered—whether answering it is really a good idea or not.